Delete your account and data

Ultimate Coach (listed on Google Play and the App Store as Ultimate Coach App) is published by Dee Gee Apps Ltd, a company registered in England and Wales under company number 17431562, registered office 57 Woodway, Brentwood, Essex, CM13 2JR, United Kingdom. ICO registration reference ZC246575.

This page explains how to have your account and the data associated with it deleted. You do not need an account, or to be signed in, to use it.

How to request deletion

Option 1 — in the app (immediate)

This is the fastest route, and it takes effect straight away.

Open Ultimate Coach and sign in.
Go to Settings.
Tap Account, then Delete account.
Read the summary of what will be removed — if you are a parent or guardian it names each child affected.
Type DELETE to confirm, and tap the confirm button.

Your account is deleted immediately and you are signed out. There is nothing further to do.

Option 2 — by email

If you cannot sign in, or you would rather we did it for you:

Email privacy@ultimatecoachapp.com from the address on your account.
Use the subject line Delete my account.
Tell us the email address of the account, and the name of any child whose data you are asking us to remove.

We will acknowledge your request and complete it within 30 days, and normally much sooner. If you email from a different address we may ask a question to confirm the account is yours, because we will not delete someone else's data on an unverified request.

Emailing from an address we cannot match to an account is the only situation in which deletion is delayed. If you are able to sign in, use Option 1.

If you are a coach who owns a team

You cannot delete your account while you own a team that still has players in it — doing so would strand that team's squad, fixtures and match records, which belong to other families as much as to you.

The app will prompt you to either transfer the team to another coach, or remove the remaining players first. Once the team is transferred or empty, deletion proceeds normally.

What is deleted

The following is permanently removed or irreversibly scrambled as soon as the request is processed:

Your name, email address, username, phone number and home location.
Your login — the sign-in is scrubbed and permanently disabled. You cannot sign back in, and the account cannot be recovered.
Your contact and privacy preferences, including any advertising or analytics choices.
Push notification tokens, so the device stops receiving notifications.
Your saved and favourited training content, drill and video ratings, and any training plans shared with you.
Your coaching roles on any team.

Children linked to your account

If you are the only adult responsible for a child, that child's details — name, date of birth, gender and photograph — are removed with your account, and they are taken out of their squad.
If another parent or guardian is also linked to that child, the child is not deleted. Responsibility transfers to that other adult, so the child is never left without a responsible adult. Their data is removed when the last remaining adult deletes their account, or on request from whoever holds it.

What is kept, and why

Ultimate Coach records shared team history. A match result, the score and who played belong to every family in that squad, not only to one account. If deleting one account erased those records, it would silently rewrite everyone else's season.

So we anonymise rather than erase them. After deletion the following remain, with no name, date of birth, photograph or contact detail attached and no way to link them back to you:

Match results, scores and fixtures for teams you or your child were part of.
Appearance, goal and assist records, shown against an unnamed player.
Training plans you created, credited to “Deleted user”.
A minimal internal placeholder row, kept only so the above records stay internally consistent. It holds no personal data.

Because this information no longer identifies anyone, it is not personal data under the UK GDPR.

Additional retention period

What	How long after deletion
Your personal details and login	Removed immediately
Encrypted database backups that may still contain your data	Up to 30 days, after which they are overwritten on a rolling cycle. Backups are never used to restore a deleted account and are not accessible to staff for routine use.
Anonymised match and team records	Kept indefinitely — they no longer identify you (see above)
Records we must keep by law, such as purchase and tax records	Up to 6 years, as required by UK tax law. These are held by Apple or Google as the seller; we do not hold your payment details at any point.

Other options

Deleting an account is permanent. If it is not quite what you need, you can also ask us to:

Correct something that is wrong, or give you a copy of your data.
Remove one child from a team without closing your account — a coach or the child's parent can do this in the app.
Turn off analytics or personalised advertising in Settings → Data & Privacy.

Email privacy@ultimatecoachapp.com for any of these.

If you are not happy

Contact us first at privacy@ultimatecoachapp.com so we can put it right. You also have the right to complain to the UK Information Commissioner's Office at ico.org.uk.

This page should be read together with our Privacy Policy.