Last updated: 25 October 2026 · Effective: 25 October 2026
Please read these Terms and Conditions (“Terms”) carefully before using Ultimate Coach (the “App”), a service operated by Dee Gee Apps Ltd, a company registered in England and Wales under company number 17431562, with its registered office at 57 Woodway, Brentwood, Essex, CM13 2JR, United Kingdom (“we”, “us”, “our”). By creating an account or using the App, you agree to be bound by these Terms. If you do not agree, do not use the App.
Ultimate Coach is a sports team‑management platform that helps coaches and parents track player development, manage fixtures and training, record match data, and share performance information. It is intended for use with youth and amateur football teams.
You must be at least 18 years old to create a coach or parent account. Children may use the App only through a player account that has been created or linked by a parent/guardian, or by a coach who confirms they hold the appropriate parental consent. By registering, you confirm your information is accurate and that you have the authority to enter into these Terms (and, for a child’s account, to do so on their behalf).
You are responsible for keeping your account credentials confidential and for activity under your account. Notify us immediately at support@ultimatecoachapp.com if you suspect unauthorised use.
By entering player data (including names, ages and photographs), you warrant to us that you have the permission of a parent or guardian for every player concerned, and in particular for any photograph you upload. We are the data controller for that data and remain responsible for it under data protection law; this warranty is an obligation you owe us under these Terms, and we rely on it. Do not enter data for a player whose parent or guardian has not agreed.
The App is used to record data relating to minors. You agree to:
Player accounts for children under 16 receive enhanced protections: no advertising from us, no ad tracking, no behavioural analytics, no in‑app purchases, and no user‑to‑user messaging. (Training videos open on YouTube, outside the App, where YouTube can show its own advertising that we do not control — see section 7.) We are the data controller for all player data, including data entered by a coach — responsibility for it rests with us, not with the coach or club. See our Privacy Policy for full detail.
Our Privacy Policy explains how we collect, use, store and share personal data. By using the App you acknowledge you have read it. In short: essential diagnostics are always on for stability and security; behavioural analytics and personalised advertising are optional (adults only) and require consent you can withdraw at any time; and we do not sell your personal data.
The App may display advertising to adult accounts. Where you have consented, ads may be personalised; otherwise you will see non‑personalised ads only. We never show advertising to children under 16. You can manage ad preferences in Settings → Data & Privacy.
Training videos open on YouTube (the YouTube app or a web browser), not inside the App. YouTube may show its own advertising in or around those videos, including to children who watch them. Players under 13 must have a parent or coach answer a quick question before the App opens YouTube. We do not choose or control it and cannot switch it off. If you would prefer a child not to see it, they can avoid the Training tab.
You agree not to use the App to: post unlawful, harmful, abusive, defamatory or discriminatory content; infringe intellectual‑property rights; attempt unauthorised access to the App or its infrastructure; use bots or scrapers to extract data; impersonate any person or misrepresent your affiliation with a team or club; or use the App for unrelated commercial purposes without our written consent.
You retain ownership of content you upload (e.g. player photos, notes). By uploading, you grant us a non‑exclusive, royalty‑free, worldwide licence to store, display and process that content solely to provide the service. You warrant that you have all necessary rights and consents to upload it.
The App may display another user’s contact details (phone/email) where they have consented to share them via their contact preferences. Use any such details only for legitimate team‑management purposes and never for unsolicited messages or spam. The App does not provide user‑to‑user messaging.
The App can retrieve publicly available fixtures and results from The FA’s Full Time service when you choose to link a league or team. That data is provided by third parties and may be incomplete, delayed or unavailable; we do not guarantee its accuracy and are not responsible for it.
All App content, features, design and code are owned by us or our licensors and protected by intellectual‑property laws. You may not copy, reproduce, distribute or create derivative works without our prior written permission.
The App integrates third‑party services including Supabase (database/authentication/storage), Expo (mobile framework & notifications), Google AdMob (advertising), PostHog (analytics), and the Apple App Store / Google Play (purchases). Your use of those services is subject to their terms; we are not responsible for their availability or content.
YouTube. The App’s Training library shows video details from YouTube API Services, and opens the videos themselves on YouTube (the YouTube app or a web browser). By using the App’s video features you agree to be bound by the YouTube Terms of Service, and the Google Privacy Policy applies to data YouTube collects. The videos belong to their owners and are not our content: they may be removed or made private by the owner at any time, in which case they may no longer be available. We do not charge for access to any YouTube video.
We provide the App with reasonable care and skill, but we do not promise that it will always be available, uninterrupted or free of errors, or that it will meet every requirement you have in mind for it.
If you are a consumer, you have legal rights that we cannot remove. Digital content we supply must be of satisfactory quality, fit for its purpose and as described, and nothing in these Terms affects those rights or any other right you have under the Consumer Rights Act 2015.
We are not liable for loss that was not reasonably foreseeable when you started using the App. Our total liability to you shall not exceed the greater of £100 or the total amount you have paid us for the App.
Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot be excluded by law. If you are a consumer, these Terms do not affect your statutory rights. This limit also does not apply to any claim you may have for compensation under data protection law, which is governed by that law rather than by these Terms.
We are the data controller for all data in the App, and we do not pass that responsibility on to you. This section is much narrower: it is about the one thing only you can know.
If you deliberately or recklessly break the promise you gave in section 3 — that a parent or guardian has agreed to a player being added, and to any photograph you upload — and a claim, complaint or regulatory penalty is brought against us as a direct result, you agree to reimburse us for what we actually have to pay, together with our reasonable legal costs.
This does not apply where:
In plain terms: add a child without asking anyone, and you may have to cover the consequences. Get it wrong in good faith, and this section does not touch you. Nothing here affects any right you have that cannot be limited by law.
We may change these Terms, and we may modify, suspend or discontinue parts of the App — for example to add features, to meet a legal requirement, or because a service we depend on changes.
If a change is material and disadvantages you, we will tell you in the App or by email before it takes effect. Changes do not apply to a period you have already paid for: if you have a Season Pass or subscription running, it continues on the terms that applied when you bought it, and the change takes effect only at your next renewal. You can cancel in your app store account at any time before then so that it does not renew. Minor changes that do not affect your rights may be made without advance notice.
Refunds. We do not give refunds simply because you have not used a feature you paid for. Refunds are handled under the policies of the Apple App Store or Google Play, whichever you bought through, and we will abide by their decisions. This does not affect any legal right you have to cancel or to a remedy that cannot be excluded by law.
You may delete your account at any time in Settings → Account → Delete account, or by contacting support@ultimatecoachapp.com. We may suspend or terminate your account if we believe you have violated these Terms or to protect users. On termination, your right to use the App ceases and we handle your data as described in the Privacy Policy.
These Terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction over any dispute. If you are a consumer, this does not deprive you of the protection of the law of the country where you live, and you may bring proceedings in your local courts.
Questions about these Terms? Contact us at support@ultimatecoachapp.com (or, for privacy matters, privacy@ultimatecoachapp.com).
These Terms should be read together with our Privacy Policy.